New Town | January 28, 2026
If you’ve lived in New Town long enough, you know the drill—when it comes to finding dress materials, or serious dress designing, most of us still end up travelling outside the city.
That’s exactly why ShrEes | The Fashion Attire, located near Biswarjan Ghat, Action Area 1, caught our attention. Quietly setting up shop in New Town, this boutique is doing something not commonly seen here—bringing end-to-end fashion solutions under one roof.
From working on customers’ own dress materials to offering exclusive ready collections, ShrEes blends design expertise, detailed handwork, and precise tailoring in a single, well-organised setup.
The focus is clearly on comfort, efficiency, and consistent quality—making it a first-of-its-kind fashion space in New Town.
A Complete Boutique Experience Under One Roof
ShrEes is designed as a full-service women’s boutique, featuring:
- A dedicated designer studio
- An in-house tailoring and alteration workshop
- An elegant showroom displaying curated collections
The boutique can provide flawless fittings without lengthy wait times thanks to this integrated setup, which is something that many customers in New Town and the surrounding areas frequently find difficult.
Custom Design, Embroidery and Tailoring
Customers can bring their own fabric and get:
- Custom design as per personal preference
- Fine embroidery and detailed handwork
- Precise tailoring with a premium finish
For those looking to shop directly, ShrEes also offers dress materials and ready-made outfits, ensuring flexibility for every requirement.
Exclusive Collections for Women
The boutique houses a carefully selected range of:
- Exclusive designer sarees
- Stylish and well-fitted blouses
- Contemporary and festive kurtis
Hand embroidery remains a key specialty, giving each outfit a distinct and refined look.
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Focus on Quality and Timely Delivery
ShrEes positions itself as premium yet value-for-money, backed by:
- Guaranteed on-time delivery with dates clearly mentioned on the bill
- Use of branded, rust-free accessories such as hooks, zips, cups and elastics
- High-quality finishing for durability and long-term wear
The in-house workshop minimizes the delays frequently observed in outsourced tailoring setups by guaranteeing prompt fittings and alterations.
Styling Expertise That Meets Local Fashion Needs
Through a skilled in-house staff, ShrEes | The Fashion Attire provides individualized styling assistance to clients with mix-and-match options, body type-based outfit selection, and selecting the ideal designs for weddings, festivals, parties, and daily wear.
The boutique has gained the trust of an increasing number of loyal customers in New Town and the surrounding areas thanks to this active, consultative approach.
Through an integrated design and craftsmanship setup, ShrEes fills a long-standing local gap in trustworthy festive wear, custom tailoring, and embroidery services, streamlining the entire fashion process and making premium styling dependable and affordable.
Special Offers
To mark Mother’s Day, ShrEes offers a flat 10% discount on tailoring bills above ₹5,000 during the first week of May every year.
Location & Contact Details
- Address: DE 160, Street Number 316, DE Block (New Town), Action Area 1D, New Town, Chakpachuria, West Bengal 700156
- Phone: 62894 43450
- Business Hours:
- Monday: Closed
- Tuesday to Sunday: 12:00 PM – 8:00 PM
Frequently Asked Questions
Q. Where can I get custom tailoring and embroidery in New Town?
A. ShrEes | The Fashion Attire offers custom design, fine embroidery, and professional tailoring services under one roof.
Q. এখানে কি রেডি-মেড ড্রেসও পাওয়া যায়?
A. হ্যাঁ, কাস্টমাইজড পোশাকের পাশাপাশি এখানে রেডি-মেড শাড়ি, ব্লাউজ এবং কুর্তির কালেকশনও রয়েছে।
Q. Does ShrEes work on customer-provided fabrics?
A. es, customers are welcome to bring their own dress materials for fully customised outfits.
Q. ফিটিং বা অল্টারেশনের জন্য কি বেশি অপেক্ষা করতে হয়?
A. না, ইন-হাউস ওয়ার্কশপ থাকার কারণে ফিটিং এবং অল্টারেশন দ্রুত এবং সুবিধাজনকভাবে করা হয়।
Q. Is ShrEes suitable for festive and occasion wear?
A. Yes, the boutique specialises in festive wear, occasion outfits, and premium everyday clothing, supported by expert styling guidance.
Crafted with Care, Styled with Confidence
ShrEes | The Fashion Attire provides quality-driven fashion supported by skilled craftsmanship and dependable on-time service with an emphasis on custom design, exquisite embroidery, and precise tailoring.
The boutique maintains its reputation as a cost-effective destination for women looking for high-end, well-finished designs thanks to its superior materials, flawless fit, and individualized approach.